See your leads
Everyone we identified on your website: the person, their company, what they did and how well they fit.
Website Visitors lists everyone we identified on your website, newest first: one row per person.
- Leads → Website Visitors.
- Read a row: the person and how to reach them, their company, what they did, their ICP score, their campaign and the automations that ran.
- Click a name for the full lead (Lead details).
Next: choose your columns and filter your leads.
Which countries get the exact person?
We identify visitors in 223 countries and territories, and the company in every one of them. Whether we also name the exact person (name, email, phone, LinkedIn) depends on the country:
| Exact person | Where |
|---|---|
| Yes | United States, Canada, Mexico, Australia, New Zealand, Hong Kong, Switzerland, Bahrain, Oman, Puerto Rico, Guam, US Virgin Islands, Northern Mariana Islands, American Samoa |
| Partly | 160 more countries, the UK included: people who opted in through our partner network, so coverage grows as the network grows |
| No | The EU, the EEA and their territories (49): GDPR limits us to the company, plus a suggested contact there who fits your ICP. There is no setting to change this. |
Coverage is strongest in the USA, Europe and Australia, then Asia. Match rates depend on your audience and traffic sources, so the reliable way to know yours is to install the pixel and watch your own leads.
Common questions
Why do I see a company but no person? In the EU and the EEA we show the company plus a suggested contact who fits your ICP (see above). Everywhere else we show the exact person when we can match them. The lead's details say which one it is: Exact Visitor or Suggested Contact. To keep only leads with a person to contact, switch on Only leads with contacts in the Lead quality panel.
Why is a visitor I know about not in my leads? Most likely they are not in our database; every tool has its own data. Also check that the pixel is on the page they visited and your website shows as verified, that no Exclude rule keeps them out, and that you have leads left (the Leads left popup at the top).
Does hiding or deleting a lead give the credit back? No: a credit is used when the lead is identified. To get this cycle's credits back for leads you don't want, raise the Lead quality bar and delete the leads under it; you have 5 days to undo. Remove or block leads.
How fresh are my leads? The table (and the API) can be up to 60 seconds behind; there is nothing to refresh by hand. Leads are listed newest first, and the period you pick filters on each lead's last visit, so someone who came back yesterday shows under yesterday.
What is the Lead quality bar? The minimum ICP fit a lead needs to be added. Leads under the bar are not added and use no credits. Set one bar for every source or one per source (website visitors, 3rd-party intent, Web Scraping, Prospector, AI Scout); the highest bar is 80 (20 on lifetime-deal plans). Scores come from your scoring models.
What does Leads left mean? Your remaining credits for this billing cycle, how many you use a day and when they run out. From there you can see your credit history or switch on auto top-up on a paid plan. Plan, billing & credits.
Spotted wrong data?
Use the Rate our Data Quality bar at the bottom of Leads: pick a face from 1 to 5 and, in Tell Us More, say what was wrong (a wrong company, an old job title, a bounced email). Dismiss hides the bar. For one specific lead, use Feedback → Report a bug and name the lead.
Every control on this screen
Every button, field and switch, with what it does.
Leads — Website Visitors (header, tabs, filters, table) · 157 controlsNeeds: leads view
| Website you are looking at ([domain], only with 2+ websites) | Shows information | switch websites with website-switcher |
| Search name, company or domain | Text box | filters the table as you type (?domain=) |
| Date range (Today … All the Time, Custom Range) | Button | picks apply at once; All the Time hidden above 10k leads |
| Custom date range calendar | Shows information | |
| Apply (custom range) | Button | |
| Cancel (custom range) | Shows information | |
| Lead quality NN%+ pill | Shows information | Needs: qualify |
| N leads left (hover for details) | Shows information | opens on hover / focus |
| Export to CSV | Shows information | opens Customize CSV ExportNeeds: leads export |
| Sample data banner | Shows information | |
| Tab: Website Visitors | Shows information | |
| Tab: 3rd-Party Intent | Shows information | |
| Tab: Web Scraping | Shows information | |
| Tab: Prospector (209M contacts) | Shows information | |
| Tab: AI Scout (BETA) | Shows information | |
| Tab: Lists | Shows information | |
| Tab: CSV Exports | Shows information | |
| Tab: LinkedIn Fans | Shows information | |
| Rate our Data Quality bar (bottom) | Shows information | |
| Rating faces 1–5 | Button · changes your account | a click sends the rating |
| Dismiss (hide the rating bar) | Button | |
| Tell Us More dialog | Shows information | |
| Tell us why (optional) | Text box | |
| Continue (send feedback) | Button · changes your account | |
| Tracking: domain connected / pixel not detected | Shows information | |
| Pixel removed / not found notice | Shows information | |
| Set up the tracking pixel again | Shows information | |
| Install Tracking Pixel (empty table) | Shows information | |
| Clear filters (Filters Too Restrictive) | Button | |
| Saved views (All leads / view name) | Shows information | |
| Saved views menu | Shows information | |
| Open a saved view | Button | |
| Set default (view) | Button · changes your account | |
| Delete saved view (×, instant) | Opens a panel or page | |
| Name this view… | Text box | only when filters are set |
| Save (view) | Button · changes your account | |
| + Filter | Shows information | |
| Add filter panel | Shows information | |
| Search all filters… | Text box | |
| Close (filters) | Shows information | |
| ICP score: All | Button | |
| ICP score: 70%+ | Button | |
| ICP score: 80%+ | Button | |
| ICP score: 90%+ | Button | |
| ICP score: custom range | Button | |
| Traffic: All (Website Visitors tab) | Button | |
| Traffic: Google Ads | Button | |
| Traffic: Meta Ads | Button | |
| Traffic: LinkedIn Ads | Button | |
| Filters: Scoring & qualification | Button | |
| Filters: Company | Button | |
| Filters: Location | Button | |
| Filters: People & contacts | Button | |
| Filters: Behaviour & signals | Button | |
| Filters: Campaign attribution | Button | |
| Filters: CRM, lists & tags | Button | |
| A filter field (first match; search for it first) | Button | |
| ← All filters | Button | |
| Filter operator (is / is not / contains…) | Drop-down | |
| Filter value (free text) | Text box | |
| Add (filter value) | Button | |
| Search filter options… | Text box | |
| Filter option (tick; first match) | Button | |
| From (range filter) | Drop-down | |
| To (range filter) | Drop-down | |
| Pick an ICP model (ICP model score filter) | Drop-down | |
| Cancel (filter) | Shows information | |
| Apply filter | Button | |
| Active filters | Shows information | |
| Remove filter (×, first chip) | Button | |
| Clear all (filters) | Button | |
| Save as view | Shows information | |
| Customize columns (gear) | Shows information | |
| Customize Table Columns dialog | Shows information | |
| Apply to: Website Visitors | Button | |
| Apply to: 3rd-Party Intent | Button | |
| Apply to: Web Scraping | Button | |
| Apply to: Prospector | Button | |
| Apply to: AI Scout | Button | |
| Apply to: Lists | Button | |
| Apply to: LinkedIn Fans | Button | |
| Select All (columns) | Button | |
| Deselect All (columns) | Button | |
| Search columns | Button | |
| Column tick box (first match; search first) | Button | |
| Close (columns) | Shows information | |
| Cancel (columns) | Shows information | |
| Save Columns | Button · changes your account | |
| Showing X–Y of N | Shows information | |
| Previous page | Button | |
| Next page | Button | |
| Sort by a column (click its header) | Button | |
| Select all (header tick box) | Button | |
| Select page / all leads menu | Shows information | |
| Select leads on this page | Button | |
| Select all leads (every page) | Button | |
| Lead row (click opens the lead details) | Shows information | |
| Row checkbox (select lead) | Tick box | |
| Person cell (hover: email, phone, LinkedIn — copy buttons) | Shows information | |
| Company cell (hover: company information, tags, technologies) | Shows information | |
| Activity cell (hover: Visitor Activity — pages, visits, UTMs, ad source, referrer, ▶ replay) | Shows information | |
| ICP fit score (why this lead scored X) | Shows information | |
| Google Ads audience status | Shows information | only when Google Ads is connected |
| LinkedIn Ads audience status | Shows information | private beta, only when connected |
| Meta Ads audience status | Shows information | private beta, only when connected |
| Automations column (which automations ran for this lead) | Shows information | |
| Re-run Automation (failed automation pill) | Button · changes your account | inside the hover card of a failed automation pill |
| Tags column | Shows information | |
| + Add tag (row) | Shows information | |
| Remove tag (click the tag) | Opens a panel or page | |
| Tag picker | Shows information | |
| Search or create a new tag | Text box | |
| Existing tag (click adds it to the lead) | Button · changes your account | |
| Create new tag: '…' | Shows information | |
| Manage tags (opens the Tags page) | Shows information | |
| Campaign column (which campaign, sequence progress, status) | Shows information | |
| Sequence progress bar (hover: every email + actions) | Shows information | |
| Campaign status chip (hover: what is wrong + the fix) | Shows information | |
| Fix card | Shows information | hover the status chip |
| Fix card main action (Reconnect mailbox / Find email / Add first name / Retry / Change sender / Raise daily limit / Send now / Resume) | Button · changes your account | |
| Fix card second action | Button · changes your account | |
| Reconnect / Resume / Fix (blocked email in the sequence card) | Button · changes your account | hover the sequence bar |
| Reschedule & send | Button · changes your account | hover the sequence bar |
| Open in Engage | Shows information | hover the sequence bar |
| Remove from campaign | Opens a panel or page | hover the sequence bar; asks to confirm in the cell |
| Remove (confirm removing from campaign) | Opens a panel or page | |
| Campaign status link (Resume / Retry / Open …) | Button · changes your account | |
| Add to campaign / Add anyway (Not in a campaign) | Shows information | |
| Enable campaign (campaign paused) | Button · changes your account | |
| Open campaigns | Shows information | |
| Add details (missing field) | Shows information | |
| Retry (automation failed) | Button · changes your account | |
| Engage with them (locked on Trial) | Shows information | |
| Your first campaign, set up by us — upgrade | Opens a panel or page | |
| Row ⋮ menu | Shows information | |
| Remove Lead | Opens a panel or page | asks "Do you wish to remove this lead?"; permanent, restores 1 credit while the monthly removal quota lasts |
| Confirm remove lead | Opens a panel or page | |
| Cancel remove lead | Shows information | |
| Block company from automations | Opens a panel or page | instant, no confirm; to hide from leads entirely use a Qualify Exclude rule |
| Block person from automations | Opens a panel or page | instant, no confirm |
| N selected (selection toolbar) | Shows information | |
| Add to list ▾ (selected leads) | Shows information | |
| Add to list menu | Shows information | |
| Existing list (adds the selected leads) | Button · changes your account | |
| New list name… | Text box | |
| Create (new list with the selected leads) | Button · changes your account | |
| Remove from list (inside a list) | Opens a panel or page | no confirm |
| Delete selected leads (trash icon) | Opens a panel or page | instant, no confirm |
| Retrigger ↻ (selected leads) | Shows information | only with automations or ICP scoring |
| Retrigger dialog | Shows information | |
| Retrigger Automations | Button | |
| Retrigger Qualifications | Button | |
| Select all / Deselect all automations | Button | |
| Automation checkbox | Button | |
| Also retrigger automations that already succeeded | Button | |
| Cancel (retrigger) | Shows information | |
| Start Retrigger | Button · changes your account |
Leads — leads left (credits) popover · 17 controlsNeeds: leads view
| Leads left popup | Shows information | |
| Status (On track / Runs out early / Out of leads / Auto top-up on…) | Shows information | |
| Leads left / per day / runs out stats | Shows information | |
| Trial offer (bonuses + countdown) | Shows information | |
| Subscribe — $X today → | Opens a panel or page | |
| See your credit history → | Shows information | |
| Auto top-up switch (off — opens the monthly limit dialog) | Shows information | switching it off only happens in Billing; Leads page → leads-left pill |
| Set your monthly limit dialog | Shows information | |
| Recommended / More headroom limit | Button · changes your account | |
| Or your own limit (USD a month) | Text box | never below the plan price |
| Turn on auto top-up | Button · changes your account | |
| Cancel (monthly limit dialog) | Shows information | |
| Auto top-up: On · up to $X/mo | Shows information | |
| Manage in Billing → | Shows information | where auto top-up is changed or switched off |
| Next step card (top up / upgrade options) | Shows information | |
| Set up in Billing (next step button) | Shows information | |
| See upgrade options | Shows information |
Leads — Lead quality panel · 28 controlsNeeds: qualify
| Lead quality panel | Shows information | |
| Minimum ICP Fit slider (0 = Everyone, steps of 5) | Slider | |
| Only leads with contacts | Tick box | |
| What "Only leads with contacts" means (?) | Shows information | |
| What the bar means (?) | Shows information | |
| Customize per product / Use one bar for all | Button | |
| Website visitors slider (per product) | Slider | |
| 3rd-party intent slider (per product) | Slider | |
| Web scraping slider (per product) | Slider | |
| Prospector slider (per product) | Slider | |
| AI Scout slider (per product) | Slider | |
| Website visitors: Only leads with contacts | Tick box | |
| Web scraping: Only leads with contacts | Tick box | |
| AI Scout: Only leads with contacts | Tick box | |
| 3rd-party intent: contacts always on | Shows information | |
| Prospector: contacts always on | Shows information | |
| Very strict warning | Shows information | |
| Who do you sell to? (?) | Shows information | |
| Who do you sell to: B2B | Button | |
| Who do you sell to: B2C | Button | |
| Who do you sell to: B2B & B2C | Button | |
| Cancel (lead quality) | Shows information | |
| Save (lead quality) | Button · changes your account | may then offer to delete leads below the new bar |
| Undo last delete (5 days after a purge) | Button · changes your account | Needs: billing |
| Delete the leads that no longer match? (after Save) | Opens a panel or page | |
| Type DELETE THEM FOREVER | Opens a panel or page | |
| Delete forever (refunds this month's credits) | Opens a panel or page | Needs: billing |
| Keep them | Shows information |