Website analytics

The dashboard (the logo in the sidebar takes you back to it) shows how the selected website is doing: how many leads were identified, how many of them fit your ideal customer, and who they are.

1. The cards at the top: your plan (trial end or next credit refresh), the tracking pixel (installed, last seen), leads identified this billing cycle and your average ICP score.
2. Identify: the Website Identifications chart, one bar per day for the last 30 days.
3. Qualify: the ICP Match Rate over the same 30 days, then Top Industries, Company Sizes and Top Job Titles of the people identified.

Common questionsCopy Anchor Link

How many of my visitors are identified? The Leads Identified card counts the leads of this billing cycle; the Website Identifications chart shows them day by day for the last 30 days. Each person counts once, on the day of their latest visit.

Why is it fewer than my analytics tool shows? An analytics tool counts every visit; we count people we could identify. In 174 countries that is the exact person; in the EU and the EEA, GDPR limits us to the company plus a suggested contact (which countries get the exact person). Visitors your Exclude rules keep out are not counted either.

What is the ICP match rate? The share of identified leads that fit your ideal customer, according to your default scoring model. Low? Make your rules match who you sell to, or let AI Assist propose them.

What is the Avg ICP Score? The average score of your identified leads (0 to 100) from your default scoring model. Click the card to set your model up when you have none yet.

Can I see other dates, or export it? The dashboard shows the last 30 days. For any date range, use the API or ask your AI assistant; the Leads page has every lead and the CSV export.

Every control on this screenCopy Anchor Link

Every button, field and switch, with what it does.