LinkedIn campaigns
Send connection requests, with an optional personalised note, from your LinkedIn account.
A LinkedIn campaign sends connection requests to your leads from your own LinkedIn account, through the Platform Chrome extension in your own browser. Each request can carry a personalised note (up to 300 characters), written by you or adapted by AI for each person. The note takes the same spintax and merge fields as emails ([[Hi | Hey]] {{ first_name | there }}); it must fit 300 characters even with the longest option of each spin and a long name, or the campaign is refused.
- Pair your account: install the LinkedIn Chrome extension and click Connect this Chrome; the account appears under Integrations → LinkedIn Accounts.
- Engage → LinkedIn → + New Campaign → LinkedIn Campaign. Name it, write the note (optional), then Activate now or Save as draft. Days, hours and holidays are under the campaign's Settings tab.
- Add people: an automation with the Send to LinkedIn Campaign action adds every new lead that matches your filter.
- Watch Total, Sent, Accepted and Failed on the LinkedIn tab, and each person's status under the campaign's Contacts tab.
Common questions
Does Platform send LinkedIn messages too? No. Today a LinkedIn campaign sends connection requests only, each with an optional note. It never scrapes profiles, reads your messages or posts for you. (Watching LinkedIn posts and keywords to find new leads is a separate feature, LinkedIn Fans.)
How many requests a day can I send? A few per account, spread hours apart, rising slowly during the first weeks. The Ramp-up schedule on the account row (Integrations → LinkedIn Accounts) sets the start, the maximum and over how many days. Today's requests and the cap show on the same row. Why the limits.
What do the contact statuses mean? Scheduled: waiting for a free slot. Sending: in flight now. Request Sent: delivered, not yet answered. Connected: they accepted. Declined: they did not accept. Error: LinkedIn did not accept it (tried at most twice). Deleted: you removed them.
Nothing is being sent. Why? Chrome must be open and signed in to LinkedIn on the computer that paired the account, the time must be inside the campaign's schedule, today's cap must not be used up, and the account must not be paused or cooling down after a LinkedIn warning. The readiness box on the LinkedIn tab shows which one it is. Troubleshooting.
Can I pause a campaign or one account? Yes. The on/off switch on the campaign row pauses the campaign; people keep their place. Pausing the account (Integrations → LinkedIn Accounts) stops every campaign on it.
Can I rename a campaign later? Only while it is a draft. Once activated the name is fixed; the note, days and hours stay editable.
Every control on this screen
Every button, field and switch, with what it does.
Engage — LinkedIn campaigns tab · 8 controlsNeeds: campaigns
| LinkedIn account readiness | Shows information | |
| Pair an account / Manage accounts | Shows information | |
| Total / Sent / Accepted / Failed | Shows information | |
| LinkedIn campaigns table | Shows information | |
| Open the LinkedIn campaign | Shows information | |
| LinkedIn campaign on/off | Switch · saves by itself | |
| Pause / Resume | Button · changes your account | |
| Delete LinkedIn campaign | Opens a panel or page |
New LinkedIn campaign · 11 controlsNeeds: campaigns
| New LinkedIn Campaign (Basics / Review) | Shows information | |
| Name | Text box | |
| Note template | Text box | |
| Send note when LinkedIn allows it | Switch | |
| AI personalization (note) | Switch | shown once there is a note and Send note is on |
| AI personalization rules | Text box | |
| Cancel | Shows information | |
| Next | Button | |
| Back | Button | |
| Save as draft | Button · changes your account | |
| Activate now | Button · changes your account |
LinkedIn campaign (open it first) · 41 controlsNeeds: campaigns
| Engage / LinkedIn campaigns | Shows information | |
| Active / Paused switch | Switch · saves by itself | |
| Overview / Contacts / Settings | Shows information | |
| Overview tab | Shows information | |
| Contacts tab | Shows information | |
| Settings tab | Shows information | |
| Activate now (draft) | Button · changes your account | only on a draft campaign |
| Add to Chrome (LinkedIn extension) | Shows information | |
| Total / Queued / In flight / Sent / Accepted / Failed | Shows information | |
| Capacity (accounts, daily capacity) | Shows information | |
| Connection-request activity (60 days) | Shows information | |
| All | Button | |
| Scheduled | Button | |
| Sending... | Button | |
| Request Sent | Button | |
| Connected | Button | |
| Declined | Button | |
| Error | Button | |
| Deleted | Button | |
| LinkedIn contacts (tick rows to select) | Shows information | |
| Send now (queued contact) | Button · changes your account | |
| Remove contact from campaign | Opens a panel or page | |
| Send Now (selected) | Button · changes your account | |
| Delete (selected) | Opens a panel or page | |
| Name (editable only while draft) | Text box | |
| Note template | Text box | |
| Send note when LinkedIn allows it | Switch | |
| AI personalization (note) | Switch | |
| AI personalization rules | Text box | |
| Mon | Switch | |
| Tue | Switch | |
| Wed | Switch | |
| Thu | Switch | |
| Fri | Switch | |
| Sat | Switch | |
| Sun | Switch | |
| Sending hours — from | Button | |
| Sending hours — to | Button | |
| Excluded dates (holidays) | Button | |
| Save settings | Button · changes your account | |
| Delete campaign | Opens a panel or page |
Integrations › LinkedIn Accounts · 19 controlsNeeds: campaigns
| Add to Chrome (LinkedIn extension) | Shows information | Opens the Chrome Web Store. |
| LinkedIn accounts table | Shows information | |
| Connection status | Shows information | |
| Today's requests / cap | Shows information | |
| Lifetime sent / accepted | Shows information | |
| Rename LinkedIn account | Shows information | |
| Account label | Text box | needs a connected LinkedIn account |
| Save (rename) | Button · changes your account | |
| Cancel (rename) | Shows information | |
| Ramp-up schedule | Shows information | |
| Ramp up gradually | Switch | |
| Start at (a day) | Text box | |
| Reach (a day) | Text box | |
| Over (days) | Text box | |
| Save (ramp-up) | Button · changes your account | |
| Cancel (ramp-up) | Shows information | |
| Pause / Resume LinkedIn account | Button · changes your account | |
| Remove LinkedIn account | Opens a panel or page | |
| Remove (confirm) | Opens a panel or page |
LinkedIn Fans settings · 24 controlsNeeds: qualify
| Consent: I understand the LinkedIn automation risk | Opens a panel or page | consent modal on entry |
| Optional: support Platform (LTD) | Opens a panel or page | |
| I agree, enable LinkedIn features | Opens a panel or page | |
| Add Profile | Shows information | |
| LinkedIn URL | Text box | |
| This is my own profile / company page | Switch | |
| Add Profile (confirm) | Button · changes your account | |
| Pause / Resume monitoring (profile) | Button · changes your account | |
| Trigger immediate scrape | Button · changes your account | |
| Remove profile | Opens a panel or page | |
| Add Keyword | Shows information | |
| Keyword or phrase | Text box | |
| Add Keyword (confirm) | Button · changes your account | |
| Pause / Resume keyword | Button · changes your account | |
| Remove keyword | Opens a panel or page | |
| LinkedIn Growth — Show: 7d / 30d / 90d | Button | |
| Auto-commenting On / Off | Button · changes your account | posts publicly on their behalf; kept with Save settings |
| Your voice & style | Text box | |
| Topics to comment on (add) | Text box | |
| Remove topic (×) | Opens a panel or page | |
| Daily comment limit (1–5) | Shows information | |
| Save settings (auto-commenting) | Button · changes your account | |
| LinkedIn automation consent switch | Switch · saves by itself | |
| Support Platform (founder-engage) switch | Switch · saves by itself |