Ads audiences
Show ads to the people who visited your website: send them to Google, LinkedIn and Meta Ads as audiences.
An ads audience is a list of your identified visitors that an ad platform can show ads to. Connect your ad account, create or link a campaign under Engage, and the leads you choose are uploaded to that audience.
- Integrations → Paid Ads: connect Google Ads, LinkedIn Ads or Meta Ads (a sign-in with that platform) and pick the ad account.
- Engage → Google Ads / LinkedIn Ads / Meta Ads: for Google Ads, link a campaign that already exists in your Google Ads account; for LinkedIn or Meta, create an audience (it is created in the ad platform at the same time).
- Fill it: for Google Ads, an automation with the Push to Google Ads action adds every lead that matches your filter; you can also paste contacts by hand under the campaign's Contacts tab.
Common questions
Which leads are sent to the audience? The ones that match the automation's filter, for example leads with a high ICP score or visitors of your pricing page. Set the filter in the automation; nothing is uploaded without one, unless you add contacts by hand.
Why does my audience say "Too small" or "Matching"? Ad platforms only serve ads once enough people are matched: LinkedIn needs 300+ matched people, Meta about 100+. Matching means the platform is still comparing your list with its users; Ready means ads can run.
Can I see how the ads perform? Yes, for Google Ads: the campaign's Overview tab shows impressions, clicks and spend, and Open in Google Ads jumps to the campaign. LinkedIn and Meta audiences open in their ad manager.
Does deleting an audience here delete it in the ad platform? Yes, for LinkedIn and Meta the audience is removed on the platform too. Disconnecting an ad account under Integrations → Paid Ads takes effect on one click, with no confirmation.
Every control on this screen
Every button, field and switch, with what it does.
Engage › Google Ads · 10 controlsNeeds: campaigns
| Create your first campaign (link a Google Ads campaign) | Shows information | |
| Google Ads campaign to link | Button · changes your account | The campaign must exist in Google Ads first. |
| Retry loading campaigns | Shows information | |
| Link Campaign | Button · changes your account | |
| Cancel (link campaign) | Shows information | |
| Google Ads campaigns table | Shows information | |
| Campaign on/off | Button · changes your account | |
| Open campaign | Shows information | |
| Open in Google Ads | Shows information | |
| Delete campaign | Opens a panel or page |
Engage › Google Ads campaign · 8 controlsNeeds: campaigns
| Back to campaigns | Shows information | |
| View in Google Ads | Shows information | |
| Overview (impressions, clicks, spend) | Shows information | |
| Contacts tab | Shows information | |
| Add contacts | Shows information | |
| Contacts (CSV, one per line) | Text box | |
| Add contacts (push to Customer Match) | Button · changes your account | |
| Cancel (add contacts) | Shows information |
Engage › LinkedIn Ads audiences · 8 controlsNeeds: campaigns
| Create your first audience | Shows information | Open the LinkedIn Ads channel tab on Engage first. |
| Audience name | Text box | |
| Create audience | Button · changes your account | Creates the audience on LinkedIn Ads too. |
| Cancel (new audience) | Shows information | |
| LinkedIn Ads audiences table | Shows information | |
| Audience status (Ready / Matching / Too small…) | Shows information | LinkedIn needs 300+ matched people, Meta about 100+. |
| Open in the ad manager | Shows information | |
| Delete audience | Opens a panel or page | Also removed on the platform. |
Engage › Meta Ads audiences · 8 controlsNeeds: campaigns
| Create your first audience | Shows information | Open the Meta Ads channel tab on Engage first. |
| Audience name | Text box | |
| Create audience | Button · changes your account | Creates the audience on Meta Ads too. |
| Cancel (new audience) | Shows information | |
| Meta Ads audiences table | Shows information | |
| Audience status (Ready / Matching / Too small…) | Shows information | LinkedIn needs 300+ matched people, Meta about 100+. |
| Open in the ad manager | Shows information | |
| Delete audience | Opens a panel or page | Also removed on the platform. |
Integrations › Paid Ads · 20 controlsNeeds: integrations
| Google Ads card | Shows information | |
| Connect with Google | Button · changes your account | Google OAuth redirect; returns to ?tab=paid-ads. |
| Google Ads connected badge | Shows information | Google Ads is already connected. |
| Disconnect Google Ads | Opens a panel or page | Acts on one click, no confirm. |
| Change Google Ads account (gear) | Shows information | |
| Google Ads account picker | Button · changes your account | Saves the moment an account is picked. |
| Cancel (change account) | Shows information | |
| Retry loading Google Ads accounts | Shows information | |
| LinkedIn Ads card | Shows information | |
| Connect with LinkedIn Ads | Button · changes your account | OAuth redirect. |
| LinkedIn Ads connected badge | Shows information | LinkedIn Ads is already connected. |
| Disconnect LinkedIn Ads | Opens a panel or page | Acts on one click, no confirm. |
| LinkedIn Ads ad account picker | Button · changes your account | Saves the moment an account is picked. |
| Retry loading LinkedIn Ads ad accounts | Shows information | |
| Meta Ads card | Shows information | |
| Connect with Meta Ads | Button · changes your account | OAuth redirect. |
| Meta Ads connected badge | Shows information | Meta Ads is already connected. |
| Disconnect Meta Ads | Opens a panel or page | Acts on one click, no confirm. |
| Meta Ads ad account picker | Button · changes your account | Saves the moment an account is picked. |
| Retry loading Meta Ads ad accounts | Shows information |